Participation in village fairs and markets to promote brands and marketing activities. Rural marketing outreach programs
Mass media advertising campaigns for Ayurved branded medicines like – Swamala, Abhraloha, Drakshovin Special
Additional manufacturing established in Bangalore for high volume Asav Arishta range of medicines
Launch of Solumiks Division with popular brands like Myostaal, Pyroflex, Pomylan, Vimliv, Ashotone, Afrol and Afrodet
Solumiks Division begins promoting its brands to Allopathic Physicians as well and garners good patronage by way of prescriptions. A full-fledged ethical marketing activity is established.
Field strength in marketing personnel crosses 200 representatives in Solumiks division. The Bangalore manufacturing unit is upgraded to meet GMP norms and scope is extended to over 10 dosage forms.
New brands like Shilapravang Special are relaunched with print media campaigns