Years prior to 1872, Late Vaidyaraj Shri. Krushnashastri Puranik (1839 – 1905) sowed the seeds of Ayurved aushadhi nirman at Panvel, near Mumbai.
With great dynamism and a vision at play alongwith his son Late Vaidyaraj Shri. Vishnushastri Puranik (1864 – 1914), this ignition led to Shree Dhootapapeshwar Aryaushadhi Karkhana.
The basic aim of the enterprise was service to the Ayurved fraternity which in actuality meant Service to Ayurved.
The founder believed that mankind has much to gain from their own traditional medicine. This medicine should be of the highest quality, with the quality being assured from batch to batch, leaving no room for errors. And so, with the greatest of sensitivity to ancient textual description, he focused on the mechanisation of production for Ayurved medicine with no scope for compromise.
His approach and immediate goals for the enterprise were very simple – manufacture extremely efficacious medicines, standardise the formulae to the satisfaction of Ayurved Vaidyas, scale-up to industrial scale and nation-wide distribution.
With the ongoing onslaught of the British Raj in its early days and their western medicinal approach, Late Vaidyaraj Shri. Vishnushastri Puranik recognised his fiduciary responsibility in keeping Ayurved alive amongst the fraternity. He knew and thereby invested in all means possible for a united platform for Ayurved Physicians.
Generations after him continue this work of keeping the Ayurved Physicians voice paramount in matters of national health.
After the untimely demise of Late Vaidyaraj Shri. Vishnushastri, his legacy was carried forward for some time under the guidance of his brother Shri. Rambhau Krushnashastri Puranik till his son Shri. Gangadhar Vishnushastri Puranik was ready to take on the responsibility of leading the enterprise.
The third generation of the Puranik family – Late Vaidyaraj Shri. Gangadhar Vishnushastri Puranik (1907 – 1980) also known as Nanasaheb, with great support from his younger brother Shri. Mahadev Vishnu Puranik also known as Kakasaheb Puranik, Shree Dhootapapeshwar Limited emerged as the foremost institute of the country known for its superior quality of manufactured medicines.
Illustrious leaders of the independence struggle like Mahatma Gandhi, Sardar Patel, Bal Gangadhar Tilak and leading Ayurved Practitioners have visited the factory in Panvel.
The vision to take Shree Dhootapapeshwar nation-wide and make medicines available in far corners of India with literature and propagation in local languages was achieved by the brothers. By the mid-1930’s the company had 26 branches in far flung areas of India and was manufacturing over 1000 Ayurved medicines. The enterprise had its own printing press in Panvel for the load of publicity and literature was getting larger and larger.
Quality of the highest order was never a second thought and this policy yielded great patronage amongst the Ayurved Physicians.
Even today, Shree Dhootapapeshwar Limited and its in-house quality norms christened as Shree Dhootapapeshwar Standards (SDS) is well accepted as benchmark quality. SDS means a warranty for Efficacious, Shastrashuddha, Standardised and Safe Ayurved medicines. The management believes that Ayurved medicines cure and mitigate disease and disorder whilst also preventing promoting health.
1872 Commencement of manufacturing Ayurved medicines and marketing through mail order system promoted by advertising.
1894 Installation of Mechanized Khala in scale-up manufacturing of traditional compounds
1896 Enterprise christened as Shree Dhootapapeshwar Arogyamandir Aryoushadhi Karkhana
1905 Establishment of Shree Dhootapapeshwar Mudranalaya
1908 Organisation of 2nd National Level Vaidyasammelan, Panvel
1910 Establishment of 26 branches of the company nation-wide
1933 Establishment of Shree Dhootapapeshwar Ayurved Trust
Organisation of Bruhan Maharashtreeya Tridosha Charcha Parishada
1938 Establishment of Shree Dhootapapeshwar Ayurved College
1939 Establishment of Shree Dhootapapeshwar Ayurved Hospital
1940 Establishment of Shree Dhootapapeshwar Ayurved Vidyalaya Samiti
1940’s Participation in village fairs and markets to promote brands and marketing activities. Rural marketing outreach programs
1950’s Mass media advertising campaigns for Ayurved branded medicines like – Swamala, Abhraloha, Drakshovin Special
1972 Additional manufacturing established in Bangalore for high volume Asav Arishta range of medicines
1975 Launch of Solumiks Division with popular brands like Myostaal, Pyroflex, Pomylan, Vimliv, Ashotone, Afrol and Afrodet
1980 Solumiks Division begins promoting its brands to Allopathic Physicians as well and garners good patronage by way of prescriptions. A full-fledged ethical marketing activity is established.
1989 Field strength in marketing personnel crosses 200 representatives in Solumiks division. The Bangalore manufacturing unit is upgraded to meet GMP norms and scope is extended to over 10 dosage forms.
1991 New brands like Shilapravang Special are relaunched with print media campaigns
1994 A dedicated export division also established with a purpose of tapping the global interest in Ayurved.
Om Pharmaceuticals Ltd. a technology licensed vendor is established for better manufacturing control for supporting the marketing forays of the company.
1996 Shree Dhootapapeshwar Ayurved Research Foundation is launched for a fundamental research agenda in standardising and safety assessment of metallic and herbo metallic medicines in Ayurved
1998 The classical division of the company is again revived and Solumiks business is spun off in a separate company by the name Solumiks Herbaceuticals Ltd.
2000 SDS Standards Launch and covers Raw Materials, Medicines, Packaging and pharma intermediates
2001 Suvarnakalpa category Launched
2002 Most fast moving metallic medicines have now been safety assessed with acute and chronic toxicity studies.
2004 Massive expansion is undertaken for launch of Suvarnakalpa and Guggulkalpa range of Ayurved medicines. Over 800 meetings are organised within a span of 4 years to promote and inform the SDS Quality benchmark for these medicines.
2007 Launch of Ayurved Speciality Products viz. Hrudrog Chintamani Rasa, Pittashekhar Rasa, Rasarajeshwar Rasa, Madhumeha Kusumakar Rasa.
2012 Expansion of Solumiks division Products with launch of Arshkeyt, Myostaal SB.
2016 Expansion of Ayurved Speciality Product range with products viz. Beejapushti Rasa, Stree Vyadhi Hari Rasa, Kas Shwas Hari Rasa, Shishubharan Rasa.
Segmentation of SDL range products in 2 marketing divisions viz. Vikrant and Vikram with the very objective of further penetrating promotional activities to a larger group of Ayurved Physicians.
2018 Launch of 3rd Division of SDL- Vistaar with the objective of ‘Consumer Ayurved’. Mass media advertising is re-started for VISTAAR Division. Field Strength crosses 600+ personnel.
